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SUPPLIER AWARDS & SPONSORS

For the first time supplier members were able to nominate their own brands for these awards

Awards to suppliers can be nominated by supplier and wholesale members of FWD.

Note that all Gold Medal awards are open only to members

GOLD MEDAL 2025

Emerging Talent

Celebrating rising stars in the sector, this award goes to an individual who has worked in wholesale for under five years and has already made a major impact through fresh thinking, energy and results.

Finalists:

Alice Davies, Budweiser Brewing Group

Dan Dunster, Cola-Cola Europacific Partners

Nic Mynott, Lumina Intelligence

The following awards have now been judged and winners will be revealed during the ceremony on the night.

GOLD MEDAL 2025

Best Use of Data and Insight

Awarded to the supplier that has turned data into real insight and results. Whether it’s through smarter targeting, strategic planning or tailored support for wholesale customers, this award recognises a supplier that uses data and insight to grow sales, expand distribution, and deliver measurable business impact.

GOLD MEDAL 2025

Best Service Provider

This award celebrates the supplier whose outstanding service has boosted efficiency, grown sales and enhanced customer relationships. From offering great brands, clear marketing and exemplary communications, this is about being the supplier wholesalers rely on.

GOLD MEDAL 2025

Service Level to Wholesalers

Awarded to the supplier that delivers exceptional reliability and consistency on their products, fulfilling the wholesaler’s order. This category recognises those who keep shelves stocked, kitchens running and customers happy – thanks to outstanding fulfilment, communication, and trust.

GOLD MEDAL 2025

Best Overall Service Supplier

GOLD MEDAL 2025

Best New Retail Product

Celebrating a standout product launch in the retail wholesale channel over the last 12 months, this award recognises innovation, strong sell-through, and wholesale channel support that’s helped a new product shine. This award includes licensed products. Launch date of the product must be included.

GOLD MEDAL 2025

Best New Foodservice Product

This award recognises an exciting new product, released in the past 12 months, that’s made a big impact in foodservice. Whether meeting new dietary needs, adding value to menus or solving a kitchen challenge, it’s all about standout performance. Launch date of the product must be included.

GOLD MEDAL 2025

Best Marketing & Promotional Activation

Awarded to the supplier that’s created a campaign with real impact in the last year to date. From eye-catching activations to targeted customer marketing, this award celebrates marketing and promotions that have driven brand awareness, customer engagement and measurable results.

GOLD MEDAL 2025

Sustainable Supplier

Recognising suppliers that are taking real action on sustainability. From reducing emissions to innovative packaging, this award goes to a business that’s embedding sustainability at every level and inspiring change.

GOLD MEDAL 2025

Diversity in Wholesale

(Supplier award)

This award celebrates suppliers who are walking the talk on diversity and inclusion. We want to see action – not just intention – and hear how your organisation is making a difference for employees from all backgrounds.

GOLD MEDAL 2025

Licensed Brand of the Year

This award recognises a supplier who has gone the extra mile in the licensed category – backing products with investment, brand support and a clear commitment to wholesale growth in the alcohol sector.

GOLD MEDAL 2025

Foodservice Brand of the Year

This award recognises a supplier who has gone the extra mile in the foodservice category – backing products with investment, brand support and a clear commitment to wholesale growth in the foodservice sector.

GOLD MEDAL 2025

Grocery Brand of the Year

This award recognises a supplier who has gone the extra mile in the grocery category – backing products with investment, brand support and a clear commitment to wholesale growth in the grocery sector.

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