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WHOLESALER AWARDS

Company Awards

GOLD MEDAL 2024

Retail Wholesaler

(open to wholesale members of FWD only)

To be awarded to a FWD full member or buying group member which can demonstrate excellent service to its retail customers, July 2023 – June 2024.

This may include availability, pricing and promotions; help with merchandising and store standards; digital innovation; retailer education and networking, and helping retail customers manage supply issues

>> ⭐ Submit an Entry

GOLD MEDAL 2024

Foodservice Wholesaler

(open to wholesale members of FWD only)

To be awarded to a FWD full member or buying group member which can demonstrate excellent service to its foodservice customers, July 2023 – June 2024.

This may include availability, pricing and promotions; nutritional and allergen information; digital innovation; customer education; ordering platforms; efficient delivery.

>> ⭐ Submit an Entry

GOLD MEDAL 2024

On Trade Wholesaler

(open to wholesale members of FWD only)

To be awarded to a FWD full member or buying group member which can demonstrate excellent service to its On Trade customers July 2023 – June 2024, July 2023 – June 2024.

This may include availability and service levels; pricing and promotions; digital innovation; customer education; ordering platforms; efficient delivery.

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GOLD MEDAL 2024

Wholesaler with T/O up to £50m

(open to wholesale members of FWD only)

This award goes to an FWD member, or member of an FWD buying group, with a turnover of up to £50m in the year to June 2024. The judges are looking for evidence of increased sales, improved service to customers, and close relationships with suppliers resulting in effective promotions and launches. They are looking for evidence of agility, innovation and customer support.

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GOLD MEDAL 2024

Diversity in Wholesale

(Wholesaler award)

To be awarded to an FWD Wholesale Member who demonstrates a commitment to diversity in the workplace. A new award category since 2023! Please submit evidence of action taken to champion diversity, showing a commitment to supporting employees from all backgrounds and walks of life.

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GOLD MEDAL 2024

Data and Insight

To be awarded to the wholesaler which has used sales data the most successfully in the sector to generate increased sales and distribution. The entry should demonstrate key analytical and marketing improvements over the last 12 months in achieving the increased sales.

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GOLD MEDAL 2024

Sustainable Wholesaler

To be awarded to an FWD member which demonstrates a commitment to sustainability and evidence of actions taken to reduce energy use; reduce packaging use; reduce waste; recycle; introduce a culture of environmental responsibility in all departments and encourage and enable customers to adopt similar sustainable practices.

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Individual Awards

GOLD MEDAL 2024

Wholesale Star

To be awarded to an employee who has excelled in their role during the year July 2023 – June 2024. Whatever their role, they have been an inspiration to customers and/or colleagues. Hard-working, cheerful, full of ideas and always willing to help, they have made an outstanding contribution to their team, driving sales and increasing customer satisfaction.

This award is not open to business owners or directors.

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GOLD MEDAL 2024

Wholesale Manager

To be awarded to a manager of a cash and carry depot or distribution centre who has demonstrated commitment, innovation, improved customer service and team-building skills, making a significant contribution to sales performance in the period July 23 – June 2024.

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GOLD MEDAL 2024

Customer Development

To be awarded to an individual within an FWD wholesaler company who has achieved significant business growth and driven loyalty among retail or foodservice customers, via business development initiatives, working with suppliers, and relationship building in the period July 23 – June 2024.

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GOLD MEDAL 2024

Star Driver

To be awarded to the wholesale driver who has demonstrated dedication and all-round excellence in the course of their duties, delivering outstanding customer service, gathering customer feedback, and representing their company to customers and the public, in the year July 2023- June 2024.

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GOLD MEDAL 2024

Telesales Star

To be awarded to an individual with outstanding customer relationships, product knowledge, understanding of customers’ needs, call handling skills and contribution to their telesales team.

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GOLD MEDAL 2024

Emerging Talent

This award demonstrates and celebrates emerging talent throughout the wholesale channel. It is open to anyone who has worked for an FWD wholesale member for less than five years, in any role, and makes an outstanding contribution to the wholesale channel and its customer base.

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